Each Client Brings Opportunities For Success.
F.A.M.’s approach is informal, collaborative,
highly strategic and very focused.
There comes a time for many athletes when the requests placed
upon their shoulders become to heavy to carry. That is where
F.A.M. steps in.
We not only handle the requests, but we also create new requests
through an aggressive P.R. plan which markets you to companies
and media outlets worldwide. It is important for us to handle
all outside matters so that you can spend your time concentrating
on your career and home life.
Good publicity for an athlete can help in many areas –
including a contract negotiation at a later point. Many athletic
organizations heavily weigh an athlete's character, their
charitable contributions and overall national or worldwide
popularity when looking into how long to extend a contract
and how much for. We will work with your agent to ensure that
this is accomplished.
The services offered by F.A.M. will help you to achieve personal
and professional success. We keep a low number of clients
within our organization to ensure that each athlete receives
our full attention, unlike many larger PR groups or agencies
who have scores of clients to divide their time. While they
worry about their company's bottom line – I worry about
- We begin by asking a lot and listening even more during
meetings with clients. We strive to understand our client’s
- From this, we create a comprehensive communications road
map detailing the specific objectives and outlining the
strategies for accomplishing them using a wide range of
marketing tools. The road map will include suggested activities.
- We execute the plan to its minutest detail. We handle the
full range of marketing services, traditional PR activities
and communications. We am nimble enough to adjust the plan
and handle any surprises along the way. We never lose sight
of the goals.
- We optimize our efforts by taking the client’s message
across various platforms and making the most of every available
channel – publicity conferences, print ads, advertisements,
sponsorships and online outreach.
- We measure everything we do. We use the information to continuously
adjust, improve and get closer to achieving our client’s